Often when we’re trying to decide how to set up a home to hit the market, it is a good idea to be brutally honest and suggest that some furniture go and often some staging come in to create the best way to showcase the home. The camera doesn’t lie and some rooms just look better after they’ve been redesigned with less going on, crisper lines and often smaller-scale furniture. The photos below are a case in point on a recent listing where the owners agreed that the most comfortable couches around probably weren’t helping with the look we were hoping for. We found new owners for those couches across the street and our stager brought in a simple, contemporary ensemble that really worked well with the classic lines in the room. We had our stagers redesign the look in the home, relying on their eye to details, color and design and that helped us create a consistent theme that made the home really shine. With a couple offers in hand our sellers were able to select their buyers a week after listing the home. If you want to know if it matters how it looks in person and on-line, the answer is yes it does, it matters a ton.